Irina Potyakina

Director of the Belarusian Auto Moto Touring Club

Irina leads the Belarusian Auto Moto Touring Club (BKA) and all of its road safety projects, working with a range of national and international partners.

Irina Potyakina

Belarus

Irina has managed a variety of road safety projects working with a range of stakeholders including the Road Police, World Health Organisation, Global Alliance of NGOs for Road Safety and the FIA.  She has expertise in project management, campaigning, media relations and monitoring.

Key Projects

Examining Disability, Mobility and Road Risk in Belarus

Irina managed the BKA’s project to assess the needs and difficulties of disabled people and their carers, in order to identify the issues they face as drivers, pedestrians and public transport users. This project involved surveying 1000 people and resulted in wide ranging recommendations related to road infrastructure, public transport accessibility, driver behaviour and public awareness, to improve mobility and reduce the road risk of disabled road users.

Safe Driver Project

A joint road safety project in partnership with the extreme driving school of Sergey Ovchinnikov (a Belarusian motor sport champion) which helped novice drivers develop and improve their driving skills.

‘Smart Road’ Mobile App for Children

In cooperation with the Traffic Police, Irina and the BKA developed a mobile app for children to learn and understand the rules of the road in a fun and interactive way. They identified that children from 8 years old upwards tend to start to walk to school unaccompanied by their parents and therefore require a clearer knowledge of the rules of the road to keep safe. The app is aimed at children aged 8 and above and their parents, and teaches road safety in an innovative and relevant way.

Protecting Children on the Road

Irina has also led several projects relating to children’s road safety including developing a range of educational films, ‘Save Kids Lives’ in Belarus, the Long Short Walk in Minsk and distributing high visibility t-shirts and hats to vulnerable children.

Qualifications

Bachelor’s Degree in International Law, Belarusian State University including an internship at the Ministry of Internal Affairs of the Republic of Belarus.

EASST/Cranfield University Occupational Road Safety Diploma Course supported by the European Bank for Reconstruction and Development, London, UK (Certificate) (2013)

FIA Foundation Road Safety Scholarship Program, London, UK (Certificate) July 2010

 

Languages

Russian and Belarusian.

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